Marketing your online business can be difficult, but it doesn’t have to be. There are plenty of ways you can market your business without spending a lot of money! This blog post will go over six proven marketing techniques for small businesses that want to grow their online presence.
1) Create an email list
You may think that an email list is outdated with all the social media sites popping up lately, but it’s actually still one of the most effective marketing tools. Studies show that people are more likely to buy something if they know you’re giving them discounts or free offers via email! This means every time you run a promotion on your site, make sure you also send out an email about what’s going on.
2) Use calls to action
This marketing technique is hugely important because it tells your customers what you want them to do. For example, let’s say that you’re selling a product on an e-commerce website, and the user has already added the item into their cart. What they need now is to complete the transaction! It would be beneficial for you as well if they bought more than one thing (that means higher revenue). So you can place “additional items” or “upgrade options” somewhere near this link with buttons like “more info”, “buy now”, etc.
3) Optimize your website for search engines
You should do this from the very beginning when you’re setting up your website. Make sure to include keywords in all of your webpages titles, meta descriptions, and even in the images! You can use a tool like Google Adwords Keyword Planner to help find popular keywords related to your business.
4) Use social media platforms
Social media sites are great for marketing because they allow you to reach a large number of people quickly and easily. For example, platforms like a facebook ads agency and Twitter will enable you to post updates about your company, which will show up in your followers’ news. You can also run ads on these sites to reach a wider audience.
5) Make a promotional video
If you want to capture your customers’ attention, then consider making a promotional video for your business. This is a great way to show off what you’re all about, and it can be shared on social media or even embedded on your website. Just make sure that the video is high quality and provides valuable information about your company.
6) Invite guest bloggers
Guest blogging is a great way to reach potential customers because it allows you to be featured on another website. If someone sees that you’re writing for an established blog, they’ll think your company must be credible and trustworthy! You can also link back to your site, so more people will visit what you have to offer. This works best if the publishers own their own content-based sites where users are already interested in browsing articles related to business or marketing strategies.
In conclusion, marketing your online business is much simpler than you might think. Make sure to include these tips in your marketing strategy so that customers will take notice and come back for more!