Coffee is the New Business Currency in the UK

It’s the Small Perks that Make a Happy Workforce

At a time when employees are working longer hours and feeling more stressed, new research shows just how much small perks play an important role in improving the daily work life of employees. Nearly nine in 10 (87%) UK workers state that small perks in the office (such as high quality coffee, fresh fruit and snacks), are crucial to retaining good staff.

The research, commissioned by Nespresso,reveals that coffee lovers expect quality coffee both at home and in their workplaces – even with a growing cafe culture in the UK, where quality coffee is not only more available but more in demand than ever. The recent research findings reinforce the UK as a nation of coffee connoisseurs, with more than one quarter (26%) of UK workers stating that they assess the quality of a company by the standard of coffee it provides. Could this mean coffee is the new business currency in Britain?

With a quarter (25%) of UK workers explaining that high quality coffee at work would improve their daily work life to a great extent and a staggering one in nine (11%) stating they would reject a job offer based on the coffee provided at an interview; it reinforces quality coffee as a ‘must have’ in contributing to a happy UK workforce.

Findings show that in a world of corporate email communications, where one in ten (10%) UK workers say that they do not feel valued at all by their employer, the provision of small perks such as quality coffee in the office encourages employee interaction and increases employee engagement and are therefore more important than ever.

1.       7 in 10 (68%) say that they find out more about what’s going on in their company from conversations around the kettle

2.       Three in ten (28%) have made an important business decision on a coffee break

3.       One in nine (11%) would reject a job offer based on the coffee provided at an interview

4.       The provision of high quality coffee (70%) ranks highly – second only to ergonomic office equipment (81%) in terms of the perks most likely to help workers feel valued by their employer to at least some extent

5.     One in four (26%) say that they assess the quality of a company by the standard of coffee it provides

6.       One quarter (25%) say that high quality coffee at work would improve their daily work life to a great extent

7.       Nearly nine in ten (87%) say that small perks are important in retaining good staff

8.       Two in five have had a creative idea (41%) or solved a difficult problem (36%) on a coffee break

9.       Three fifths (61%) say that having a coffee is an important part of British business culture

10.   Four in five (78%) say that it is important to offer good quality coffee to visitors and clients

Research was conducted by ComRes and commissioned by Nespresso.  For full research findings, please visit: www.comres.co.uk

 

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